As a marketer or business owner, you`ve become familiar with the top generation channels like Facebook and Google ads, banners, and emails, and you`ve most likely utilized them several times as advertising techniques. However, phones have opened up a whole new perspective for businesses to reach potential clients through SMS marketing.
Also referred to as Text messaging, this technique is swiftly becoming one of the best and most preferred ways to communicate with customers. With apps like Textedly that make this process easier, you should consider using this marketing method.
Some people may wonder why this method is so suitable and popular, and the answer is, your clients are texting, and so should you. Continue reading to see the benefits that come with this method of marketing;
It`s a Fast and Easy Channel.
Texting is among the most instant channels in the market since they have a read rate of over 95 % within 10 minutes of delivery. This way, you can rest assured that your sensitive and essential Text will be read within a short while.
A considerable 45 % of Text Messages campaigns produce a successful ROI, accessing more than 50 % when used together with other standard marketing techniques like social media and email.
You Can Apply Shortcodes to Shorten Your Response and Develop Your database.
You can have your clients add a shortcode to print advertisements, and billboards, and also on social media. Studies reveal that, on average, 31% of customers will respond to any survey via messaging, with the average time of response for the user being at 5 minutes. Therefore you can get excellent results within a short time.
You Can Engage With Your Clients More.
Think of this marketing method as a means to boost how your business engages with the clients. Ventures are supposed to remember to fluctuate the kind of content they release. Even though clients may like the news and updates on your business’s future developments, these details are best sent via email if long, but brief and creative messages are best-suited for SMS.
Your Clients` Response Helps You to Monitor and Make Necessary Changes in the Business.
Tracking handy ROI, knowing the customers who communicate with you via SMS apps like Textedly, and analyzing delivery rates, are made possible through text message marketing, which exposes the realities to the myths of Text messaging being an untrackable marketing technique and aligning it with what has been achievable with email for a long time now.
While text message marketing comes with several benefits, this technique will only be successful if you know how to communicate with your clients properly. Text them short and precise texts so that they can understand what you`re trying to say. It would be best if you sent the long messages that have plenty of details via email.